Blue Cross Destination Contest 2007

Destination Blue

Blue Cross and Blue Shield of Kansas City (BCBSKC) is pleased to announce Destination Blue, the 2007 Broker Sales Contest. You have the opportunity to win great trips to amazing locations. This year, Blue Cross and Blue Shield of Kansas City will even give you a choice. Each trip package has two options for you to choose. It’s a perfect way to reward yourself for increasing your BCBSKC product sales. Trip options will be awarded based on the number of new contracts sold. We will track your Group, Individual and Medicare Supplement/Select sales beginning April 1, 2007 through July 15, 2007. Each new Direct Pay member you enroll using BlueDirect, our online enrollment tool for individual sales, will count as two contracts. Contact your sales representative for more information on how to use BlueDirect.

Contest Rules

Every new group contract, Individual and Medicare Supp/Select contract will be counted, provided they meet the specifications outlined below. A contract is an eligible small or large group employee, an individual or Medicare Supplement subscriber accepted by Blue Cross and Blue Shield of Kansas City. Group, Individual and Medicare Supp/Select contracts will be tallied monthly by BCBSKC Marketing. Group, Individual and Medicare Supp/Select contracts will be counted separately. The start date is: contracts effective April 1, 2007. The end date of the contest is July 15, 2007. Contracts will be counted during the three and half months between April 1, 2007, and July 15, 2007, inclusive. The contest will be administered by Julie Barber, Manager of Marketing Communications for Blue Cross and Blue Shield of Kansas City .

1. Only group contracts submitted on Blue Cross applications for insured Blue-Care, Preferred-Care Blue, Preferred-Care, BlueSaver HSA-compatible plans, PersonalBlue HRA, an Individual/Medicare Supplement/Select members are eligible. Includes Insured, Cost-Plus and ASO. Does not include franchise or PHP.

2. Group contracts, Individual and Medicare Supp/Select contracts will be tallied SEPARATELY for prizes. Group, Individual and Med Supp/Select contracts will NOT be mixed to determine prizes.

3. Only Producers are eligible (not agencies).

4. Producers can receive a maximum of one prize during this sales incentive program, if a trip is earned from more than one segment, the producer must choose one destination.

5. Only NEW contracts are eligible, not new contracts from existing groups.

6. Only contracts from groups not with Blue Cross and Blue Shield of Kansas City for the previous six months from enrollment date are eligible.

7. Only health contracts are counted (no life, dental, etc.).

8.Blue Cross and Blue Shield of Kansas City reserves the right to monitor revenue generated per contract and adjust production levels required for awards as needed.

9. Any tax implications of a travel award are the sole responsibility of the recipient. 1099 forms will be issued for 2008 tax year.

10. No substitute awards, including cash payment are available. Travel to alternate destinations will not be provided.

11. Any applications submitted, but later rejected by Blue Cross and Blue Shield of Kansas City for any reason (including health underwriting) are not eligible.

12. Prizes will be awarded August 15, 2007.

13. Travel must be reserved no later than December 31, 2007. Travel must be completed by December 31, 2008.

14. Blue Cross and Blue Shield of Kansas City will be the final arbiter in determining producer qualification for award and/or any contest rule interpretations.

15. Reward trips are subject to black-out dates and availability. Certain restrictions may apply.